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Whose ad is it?
Recently a small creative agency in Singapore vented its frustrations on a Facebook page over a client who recycled a front cover design created by them but used another agency for the second year of...
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The Golden Age of Art Direction
Wandering around the entries of print advertising displayed at the AdFest in Thailand (6th-8th March 2014), I was struck by the amount of illustration. For a long time, I feared illustration (within...
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Watching mobile grow
Attending the Mobile Marketing Association Forum last week reminded me of my meeting years ago at Raffles City with Rohit Dadwal when he first came to Singapore to promote the Mobile Marketing...
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Time to vacate and vacation
Age is supposed to bring wisdom. While I accept there have been several high-profile publishers of a mature age who have behaved foolishly, I pride myself on clarity of thought. And it tells me it is...
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The natives are restless
The latest buzz in the advertising and publishing industries is the term ‘native advertising’. The term seems to have arisen from the old colonial past, when any expatriate who adopted the habits of...
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Inspiring
I was invited to speak recently at Commwards 2014 in Dhaka. It was my second visit to Bangladesh. This time I was invited by Southeast University as well as Bangladesh Brand Forum who organised the...
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The Art of Bore
At this time of the year, there is a tendency people (and especially silver-haired folks of my age) to hark back to bygone eras. Indeed, a few years back, business gurus were urging us to study Sun Tzu...
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Flying high and losing its way
Two brands had to face extraordinary circumstances in the week after Christmas. One responded valiantly while the other lost its way. Sony appears to have lost direction. This Japanese company was once...
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Immortality
The AdFest 2015 closed this year with the announcement that Neil French had been awarded the Lifetime Achievement Award. It was a well-deserved recognition of an advertising man who was not only one of...
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Eye popping show
Without any preconceived ideas of what this show was about, I went along to the opening of the inaugural Visual Asia Expo show held at Suntec City on 5th November. It was certainly an eye-popping show...
View ArticleCan you write an ad that will appeal to a computer?
Spikes 2016 once again offered a variety of presentations during the show for the audience of advertising and marketing executives. Ideas were offered on how to increase creativity, use music to add...
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Passion & Persistence
I usually feel pangs of envy when I attend creative shows like Spikes Asia. Viewing such originality and sensing the excitement that the young (and not so young) get from working in our business,...
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